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Texas is the seventh-most 'TikTok obsessed' U.S. state, study finds

California ranked at the most TikTok-obsessed state due to its burgeoning influencer economy, researchers said.

By Michael Karlis on Thu, Dec 28, 2023 at 9:39 am

Shutterstock / THICHA SATAPITANON

Texas averaged 4,775 TikTok-related Google searches per 100,000 residents in 2023.

Texans can’t seem to get enough TikTok.

So much so that the Lone Star State ranked as the seventh-most “TikTok obsessed” U.S. state, according to a study published this month.

QR code-generating company QRFY analyzed the number of TikTok-related Google searches per 100,000 residents in each state in 2023. Search terms analyzed in the study include “TikTok dances,” “TikTok app” and “TikTok songs." Researchers then adjusted the number of total searches for each state’s population.

Texas averaged 4,775 TikTok-related Google searches per 100,000 residents, putting it solidly in the list's Top 10.

Even so, Californians love the app even more, taking the top spot with an average of 5,202 TikTok-related Google searches per 100,000 residents. The study attributed California’s TikTok obsession to the state’s burgeoning influencer economy.

Nevada and New York followed California in second and third place, respectively.

On the other end of the spectrum, Wyoming had the lowest number of searches in 2023, averaging only 2,252 per 100,000 people — or 57% less than California.

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About The Author

Michael Karlis

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Michael Karlis is a Staff Writer at the San Antonio Current. He is a graduate of American University in Washington, D.C., whose work has been featured in Salon, Alternet, Creative Loafing Tampa Bay, Orlando Weekly, NewsBreak, 420 Magazine and Mexico Travel Today. He reports primarily on breaking news, politics...