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How Gemase Simmons chewed up and spit out young fame-hungry victims for years

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Gemase Lee Simmons after an arrest in 2008. Photo courtesy of the Bexar County Sheriff's Office.

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In January 2012, Cassie was again told she’d have to meet Simmons in Miami. She dreaded it — along with more “sessions,” they were scheduled to set up booths at the University of Miami to recruit more students.

On January 26, 2012, the day FBI agents served a search warrant at Simmons’ apartment near UTSA, Cassie got her last text from any of Simmons’ personas.

Cassie was driving to class when she got a call from a FBI agent Larry Baker days later. She wept in her car as he told her it was all over.


Gemase Simmons spotted Natasha Goodlow on New Year’s Eve, 2010 while shopping at the Eisenhauer Road Flea Market on San Antonio’s Northeast Side. Simmons told Goodlow, then 20 years old, he planned to make a TV program about “empowering women of all shapes and sizes,” and wanted her in it.

Goodlow took the bait, and soon after “Keturah,” started texting Goodlow, telling her she could be in high-paying fashion shoots. Simmons again stuck to the blueprint: “Keturah” wanted face shots, body shots, then photos of Goodlow’s “diamond area.”

“Keturah” began sending Goodlow strange code words for sexual positions she had to do in photo “sessions” with Simmons — “Pose 17” was code for oral sex, “Pose 11” missionary, “Pose 16” doggy style.

Along with the promise of lucrative modeling gigs, Goodlow was promised she’d be Simmons’ executive assistant and a producer on his TV network. She even filled out an employment application for “G2News.” Simmons only once cut her a check, for $300. It bounced. The FBI initially considered Goodlow another victim lured in by Simmons. But the feds charge that Goodlow wound up helping Simmons find other victims, and even had sex with a minor on camera. Indicted on production of child pornography charges, Goodlow cooperated with prosecutors, testifying against Simmons in court this month.

On the stand, Goodlow said Simmons’ various personas texted her throughout her year with him, warning that people associated with the modeling agency physically harmed girls if they didn’t do as they were told. One model was shot in the head for disobeying, one of Simmons’ personas texted her. Others who put up a fight simply “disappeared.”

It’s hard to understand why Simmons’ young victims believed what they did, Goodlow said at trial, “Unless you’ve participated in the little fantasy he’s created.”

Goodlow recalled Simmons telling girls to drop off their panties after “sessions,” explaining that a modeling agency in Europe needed them to take exact measurements for an upcoming fashion show. Shortly before the feds raided his apartment, Goodlow remembered rummaging through Simmons’ closet. When she kicked a Steve Madden shoebox, the top flew off. It was filled with panties. Goodlow recognized her own.

At trial, Simmons admitted they were “like notches on a belt.”

*** When the FBI knocked on his door on January 26, 2012, Simmons “had a big smile, he waved us on in,” said local FBI agent Larry Baker.

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