Trending
MOST READ
Beaches Be Trippin\': Five Texas Coast Spots Worth the Drive

Beaches Be Trippin': Five Texas Coast Spots Worth the Drive

Arts & Culture: Let’s face it, most of us Lone Stars view the Texas coast as a poor man’s Waikiki. Hell, maybe just a poor man’s Panama Beach — only to be used... By Callie Enlow 7/10/2013
Best River Walk Restaurant

Best River Walk Restaurant

Best of SA 2012: 4/25/2012
Free Things to Do: Kid-friendly

Free Things to Do: Kid-friendly

Free Guide: It’s almost summer, which means that your government-subsidized free daycare (aka public school) goes on hiatus thanks to an archaic allegiance to a rural agriculture economic system that hasn’t been in play for decades. What to do with the wee ones whining 5/21/2014
How Rebates Have the Texas Film Industry Playing Catch Up To its Neighbors

How Rebates Have the Texas Film Industry Playing Catch Up To its Neighbors

Screens: See if you can spot the common thread that is pulling at the seams of the Texas film industry. On NBC’s The Night Shift, a stock-written staff... By Matt Stieb 8/27/2014
Best Vietnamese Restaurant

Best Vietnamese Restaurant

Best of SA 2013: 4/24/2013
Calendar

Search hundreds of restaurants in our database.

Search hundreds of clubs in our database.

Follow us on Instagram @sacurrent

Print Email

Music

The overwhelming success of the Acoustic Medicine Music Series has organizers switch their footing

Photo: Courtesy photo, License: N/A

Courtesy photo

Noëlle Hampton (right) and André Moran will perform at the Bharmacy on December 3.

Photo: Courtesy photos, License: N/A

Courtesy photos

Coming soon to Acoustic Medicine: Matt Harlan (above) and Art & Lisa (below) on December 17.

Photo: N/A, License: N/A

Courtesy photos


The future of the Acoustic Medicine Music Series is uncertain, but not for lack of success. When the Current previewed the four-month program in August, its hostess and creator, Melissa Ludwig (from the Melissa Ludwig Band), had a simple goal: elevate a venue to the level of better-known out-of-town music halls while pairing quality regional acoustic acts with local talent. She wanted to forge a creative corridor from San Antonio to Austin in bi-weekly installments. And she did just that.

“The series has opened up a new clientele for us,” says Carlos Padilla, the Olmos Bharmacy’s owner. “One of the goals was to add a new crowd to the good crowd we already have.”

Many of the shows at the Olmos Bharmacy were standing room only and gained plenty of media attention. I played one of my best home turf shows when I opened for Lincoln Durham in October, selling and signing more CDs than ever to my most attentive, energized audience in months.

Despite its success, however, Acoustic Medicine is difficult to produce for Ludwig and her husband, Mitch Connell, who runs sound. They had planned to execute the event in their free time, unpaid, and that’s the way they wanted it from the get-go. “I’m doing this to highlight and to showcase other artists that I think are great,” Ludwig told the Current in August. “We will continue to perform as a band as we always do, but we’re just not going to perform [or get paid] at this series.”

While Connell is a veteran at running sound for the Melissa Ludwig Band, doing so for Acoustic Medicine meant accommodating two unique bands each night in addition to pumping the audio to a live broadcast — previously uncharted territory for Connell — hosted by Dave Maisano’s Radio Free Texas.

“It was all a challenge,” says Ludwig. “Getting sponsors was something I had never tried to do before. We did offer a lot of exposure for the money we were asking, but you still have to go out there and ask people for money.”

Monetary sponsorships meant hiring a graphic designer to brand the series, building a professional website, and investing in advertising, all of which helped lure in warm bodies. It was an ambitious project, but the numbers didn’t always add up. In spite of this, another strong turnout is expected on December 3, when Austin roots-rocker Noëlle Hampton revisits San Antonio as a duo with Andre Moran on electric guitar.

Hampton is a compelling singer-songwriter with a voice that’s at once tender, raw, and road-tested. “I’ve always been influenced by people like James Taylor, Shawn Colvin, Rickie Lee Jones,” says Hampton, whose résumé includes opening spots for Bob Dylan and Wilco, and whose Americana anthems have been featured on ABC’s Men in Trees and Lifetime’s Army Wives. “Those songwriters are built into my system somewhere.”

We welcome user discussion on our site, under the following guidelines:

To comment you must first create a profile and sign-in with a verified DISQUS account or social network ID. Sign up here.

Comments in violation of the rules will be denied, and repeat violators will be banned. Please help police the community by flagging offensive comments for our moderators to review. By posting a comment, you agree to our full terms and conditions. Click here to read terms and conditions.
comments powered by Disqus