Record Store Day Celebrates Vinyl and Independent Stores
Published: April 16, 2014
Though record culture is an emerging niche market in a larger music economy of rapid change and looming decline, it’s a small commercial force. LP sales made up a paltry 2 percent of 289.4 million units sold in 2013. Still, events like Record Store Day seriously fatten the wallets of independent sellers. According to Rolling Stone, 244,000 vinyls were sold during the week of RSD in 2013, accounting for 37 percent of all sales, regardless of format. If you’re counting, that’s a 31 percent increase from an average week.
Though you can celebrate the spirit of Record Store Day at a few SA spots on Saturday, only Hogwild Records (1824 N Main, (210) 733-5354) will officially carry RSD titles.
“It’s satisfying financially and it’s satisfying philosophically,” said Steve Alejandro of Hogwild. “It’s like an anti-domino effect where instead of things falling, they’re getting put back up. People who would not normally shop here or shop for vinyl are starting to shop here for vinyl. We’re human beings interacting with you in a way an algorithm on iTunes can’t.”
Because of the high demand for the limited RSD pressings, Hogwild couldn’t verify exactly which of the 436 titles they will be carrying on Saturday. But they confirmed the presence of the following on their shelves: R.E.M.’s Unplugged: The complete 1991 and 2001 sessions, the reissue of Outkast’s 1994 debut Southernplayalisticadillacmuzik, Public Enemy’s Nation of Millions and an awesome 10” glow-in-the-dark vinyl of Ray Parker Jr.’s “Ghostbusters.”
For the full lineup of Record Store Day issues, you’ll just have to pour through Hogwild’s stacks bright and early.
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