Hershey's, West African child labor, and the promise of Brazil's 'cabruca' system

Valentine's Day is the chocolate industry's holiday season. With an eye toward this February's annual love-fest, the International Labor Rights Forum purchased an advertising slot on a jumbotron outside the Super Bowl's Lucas Oil Stadium in Indianapolis on which to broadcast a video called Hershey's Chocolate, Kissed by Child Labor.

Africa produces 70 percent of the world's cocoa — much of it with the region's infamously cheap labor. "In West Africa, where Hershey's sources much of its cocoa, over 200,000 children are forced to harvest cocoa beans every year," said Judy Gearhart, executive director of the International Labor Rights Forum, via a press release.

On the day the Super Bowl ad was announced, Hershey's released a statement detailing steps it would take toward improving labor and sustainability practices, including a $10 million investment in its West African suppliers. That was enough to buy the company a temporary reprieve from the ILRF.

"Hershey's pledged to take the first step to address rampant forced and child labor in its supply chain," said Sean Rudolph, ILRF's campaigns director, "so we decided to pull the ad as a gesture of good faith."

The scuffle highlights the dark side of a food that, like love, can be bitter or sweet. In addition to labor issues, chocolate plantations can be responsible for deforestation, when growers raze rainforest to plant more cocoa trees.

But chocolate production can also be empowering to farmers and relatively healthy for the environment. A few years ago, I had the opportunity to visit some cocoa producers in Brazil that demonstrate the potential of chocolate to create positive change.

Like coffee, chocolate trees can be grown beneath the forest canopy instead of replacing it. In the Atlantic Rainforest of Brazil this cultivation strategy is called cabruca. Also sometimes called "chocolate rainforests," cabrucas are composed of shade-tolerant cacao trees grown under a forest canopy. Leaf litter is allowed to build up on the forest floor, and a diverse ecosystem of plants and insects develops. Cabrucas can include other cash crops like rubber trees, cassava, and banana, papaya, and other fruit trees.

The cabrucas I visited are a far cry from the monoculture-style chocolate plantations that dominate the chocolate industry. Many such plantations have failed in recent years thanks to nutrient depletion and the spread of a plant disease called Witch's Broom. The cabrucas have shown dramatically more resistance to these problems. One grower I visited, a Swiss expat named Ernst Goetsch, has made good business of buying depleted and abandoned chocolate monoculture plantations and converting them into vibrant cabrucas. He's managed to employ a lot of local people and restore value to previously worthless land, while producing a lot of chocolate.

In addition to the environmental benefits, the cabruca system offers a solution to the labor problems often associated with chocolate. The cacao plant is extremely responsive to tender loving care like pruning, mulching and amendments with compost. On a small scale, given lots of love, cocoa yields can more than double. This makes it a viable cash crop for small landholders, especially when you consider the other valuable crops grown alongside the chocolate plants.

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