Trending
MOST READ
How judges, probate attorneys, and guardianship orgs abuse the vulnerable

How judges, probate attorneys, and guardianship orgs abuse the vulnerable

News: Mary Dahlman's problem is all about money. A lot of people want at the estimated $20 million trust Dahlman's deceased mother left to her and... By Michael Barajas 9/5/2012
Revamped Footloose is a rebel with a dancin’ cause

Revamped Footloose is a rebel with a dancin’ cause

Film Review: So this is a question I know you’ve asked yourself time and time again: How can they remake an ’80s pop culture classic like Footloose? By Veronica Salinas 10/19/2011
Easy Green: 10 quick ways to make money in college

Easy Green: 10 quick ways to make money in college

College Issue 2014: Sell clothes. Plato’s Closet is a great place to take your gently worn apparel in exchange for cold, hard cash. They accept clothes, shoes and... By Brittany Minor 8/18/2014
Bun B’s 25-year Reign as King of the Underground

Bun B’s 25-year Reign as King of the Underground

Music: It’s hard to put into context just how long Bun B has been in the rap game, but let’s give it a try. When 17-year old Bernard Freeman laid down... By J.D. Swerzenski 3/5/2014
Rise of the Female Breadwinners: Cynthia Muñoz

Rise of the Female Breadwinners: Cynthia Muñoz

News: Cynthia Muñoz 48; single. Job title: President of Muñoz Public Relations, producer of Mariachi Vargas Extravaganza... By Enrique Lopetegui 8/21/2013
Calendar

Search hundreds of restaurants in our database.

Search hundreds of clubs in our database.

Follow us on Instagram @sacurrent

Print Email

Food & Drink

Bottle & Tap: Texas’ $2.3 billion dollar craft brew market

Photo: , License: N/A


The Texas craft brewing scene has arrived. I believe the time has finally come for us to stop having an inferiority complex about how our industry stacks up against more celebrated beer states like California, Colorado and Oregon.

The Brewers Association, a trade group of small and craft brewers, released a report last month celebrating the $33.9 billion contribution that the craft brewing industry made to the United States’ economy in 2012 and ranked the top five states by 2012 economic output. I was shocked to see that Texas ranked second, at $2.3 billion! That puts us well behind the $4.7 billion of California, but well ahead of the aforementioned Colorado (fifth at $1.6 billion).

I’m not sure why it should have surprised me so much. I already knew Texas’ craft brewing was taking off. The Texas Craft Brewers Guild knew it, too—a 2012 study created by Freetail Brewing owner Scott Metzger (who moonlights as an adjunct professor of economics at University of Texas-San Antonio) predicted that Texas brewers’ impact could grow significantly from the $608 million in 2011, up to a whopping $5.6 billion in less than a decade, if the Texas Legislature would pass laws removing certain constraints from the industry.

“The results of the nationwide economic impact study really hammer home what we’ve been telling folks at the Capitol for years,” Metzger says. “Texas is a huge state with a lot of untapped economic potential.”

The number that really gets Metzger excited is not the $2.3 billion, but 34: That’s where Texas ranks in per capita economic impact. Meaning, on a person-by-person basis, there are still lots of Texans out there who haven’t really explored craft beer … yet.

“The No. 2 ranking in total economic impact is easy to rally behind, but it’s really just the benefit of our state having the second largest population in the country,” Metzger explains. “The per capita ranking of 34 is a better indicator of how much more room the industry has to grow here in Texas.”

“With the new laws passed in 2013, I think it is just a matter of time before that $2.3 billion dollar figure gets to the $5.6 billion figure that we (the Guild) projected by 2020, which we tried to be very conservative in projecting. In reality, I think we’ll get there well before 2020 and by then we could be talking about an economic impact of $10 or $12 billion.”

(Full disclosure: I work for a state senator who was instrumental in passing those new laws.)

When this whole craft brewing revolution took off, I could count our state’s craft brewers (back then we just called them microbreweries) on one hand. For the longest time, Shiner seemed like the lone alternative to Bud/Miller/Coors, and even then, bock was the only thing Shiner was doing that really stood out as innovative and different—Shiner’s other beer, what we called “Shiner Premium,” was just an ordinary light-flavored lager.

Now, when I go to a brewing festival or beer bar, it seems like there’s always some Texas newcomer. When I go to the store, I always tell myself, “Try something non-Texan for once,” but usually fail, because I spy some new seasonal by Southern Star or No Label and can’t resist it. And I’m usually rewarded with a great-tasting brew. Apparently, the best is yet to come.

Lee Nichols blogs about beer at i-love-beer.blogspot.com.

Recently in Food & Drink
We welcome user discussion on our site, under the following guidelines:

To comment you must first create a profile and sign-in with a verified DISQUS account or social network ID. Sign up here.

Comments in violation of the rules will be denied, and repeat violators will be banned. Please help police the community by flagging offensive comments for our moderators to review. By posting a comment, you agree to our full terms and conditions. Click here to read terms and conditions.
comments powered by Disqus