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Will This Be The Year Of Festival People en Español?

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The Festival got a new sponsor: Coca-Cola, and incumbent sponsors like Target, Jeep, AARP and HBO Latino are returning. But if sales don’t improve considerably, will there be a third year?

“Yes, there will be a third edition [in 2014], no doubt about that,” CVB VP of marketing and communications Andrés Muñoz told the Current. “There’s not a condition on whether there will be a festival [in 2014], but how much we will give them based on performance. But we’re all very excited about the future of the festival and for this edition we’ve all worked [on it] for a whole year.” Last year, the CVB gave organizers $250,000.

Our Mayor is just as enthusiastic as he was last year.

“We’re expecting a great event with a strong turnout this year, and we’re anticipating a Festival People en Español for many years to come,” Mayor Julián Castro told the Current.

If sales exceed expectations this year, skeptics will have to eat their words. If not, we may get another black velvet Elvis—but it will sound and look great.

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