Trending
MOST READ
SAPD Issues Thousands of Tickets for Homelessness

SAPD Issues Thousands of Tickets for Homelessness

News: Data and records obtained by the Current show that between January 1, 2013, and early October of this year the San Antonio... By Alexa Garcia-Ditta and Elaine Wolff 10/22/2014
Chris Pérez, Selena’s Husband, Faces His Past and Looks Forward, Musically

Chris Pérez, Selena’s Husband, Faces His Past and Looks Forward, Musically

Music: Chris Pérez never saw it coming. “All I ever wanted to do was play guitar,” he told the Current. “I never thought I’d be the subject of an interview... By Enrique Lopetegui 8/28/2013
Alamo Ice House Brings Hill Country to Downtown

Alamo Ice House Brings Hill Country to Downtown

Food & Drink: There was a special kind of draw at Alamo Ice House on a recent Tuesday evening. A handful of weeks after opening its... By Jessica Elizarraras 10/22/2014
Beaches Be Trippin\': Five Texas Coast Spots Worth the Drive

Beaches Be Trippin': Five Texas Coast Spots Worth the Drive

Arts & Culture: Let’s face it, most of us Lone Stars view the Texas coast as a poor man’s Waikiki. Hell, maybe just a poor man’s Panama Beach — only to be used... By Callie Enlow 7/10/2013
6 Sinfully Good Grilled Cheese Sandwiches in SA

6 Sinfully Good Grilled Cheese Sandwiches in SA

Food & Drink: Cheesy Jane’s. Multiple locations, cheesyjanes.com. If the name is any indicator, this San Antonio staple doesn’t mess around when it comes to... By Tommie Ethington 10/22/2014
Calendar

Search hundreds of restaurants in our database.

Search hundreds of clubs in our database.

Follow us on Instagram @sacurrent

Print Email

Arts & Culture

sa_20140205_cover

Art is (Not) Dead: How to not starve as a San Antonio artist

Photo: Courtesy photos, License: N/A

Courtesy photos

The beleaguered French and Michigan gallery space in Beacon Hill

Photo: , License: N/A


5. Make some damn money.

Louie Chavez and James “Supa” Medrano operate Plazmo Contemporary, taking cues from retail environments and translating them into sly, stylish installations at their artist-run space on the second floor of the same Beacon Hill church as Invisible Gallery. “I want the artists to go big … to use the space and be as experimental as they can be; I want to push their boundaries,” said Chavez. Meanwhile, he’s got to be realistic. “Obviously, a large-scale installation isn’t something a collector will usually buy … [so] we put out merch; stickers, prints, t-shirts, so that people can own a piece of it.

Everything you’re doing is branding. It’s not a dirty word.” According to Chavez, the commercial display has to have strong design and contribute to the work. Also, Plazmo’s relationship with exhibiting artists is baldly entrepreneurial: they take a 30 percent cut.

6. If you aren’t commercial, you still need to be organized.

The Lullwood Group is currently applying for 501(c)(3) non-profit status, which makes the entity exempt from payment of federal income tax. Once exempt, the nonprofit will usually be exempt from similar state and local taxes. This status also allows for public grants, tax-deductible charitable donations and limited liability under the law, meaning founders, directors, members and employees are not personally liable for the nonprofit’s debts. Very helpful if you get sued, apply for public funding or want to ensure the entity’s viability beyond founders’ participation.

7. Network hard but don’t be afraid to share the spotlight.

Alejandro Padilla, impresario of Studio Fantomas, is a canny assessor of social possibilities and isn’t afraid to negotiate. “I managed to get four artist studio spaces inside the Michigan Building,” he noted, securing studio space for artists Mari Hernandez, Audrya Flores and the aforementioned Louie Chavez and James Medrano, who “started right out of the gate as Plazmo Contemporary. Once they started having openings, I realized the opportunity to support them and show my work. At the same time, we have a large number of friends and patrons in common, so it seemed natural.”

In finding opportunities for other artists, he opens doors for himself. Also impressive to me: When I issued a call for gallery information on social media, Padilla responded immediately, identifying not only his own gallery, but providing links to nine others. In doing so, he got this writer’s attention, placed himself in a context of valid up-and-comers and raised awareness around a slew of spaces operating beyond his immediate circle. Aspiring gallerists, take note.

Recently in Arts & Culture
  • SA Design Maven D’Ette Cole and the Topography of Junk D’Ette Cole has been an artist, interior designer, antiques dealer and even a pie. Simply put, she notices everything, and has built her career on... | 10/22/2014
  • Failure Is Not an Option: George Lopez returns to SA It is evident comedian George Lopez is still a little sensitive about the on-again, off-again relationship he’s had with television. Whatever the... | 10/22/2014
  • Free Will Astrology ARIES (March 21-April 19): The driest place on the planet is the Atacama Desert in northern Chile. It gets about a half-inch of rain per year. And yet in 2011, archaeologists discovered that it’s also home to a site containing the fossilized skeletons of nu | 10/22/2014
We welcome user discussion on our site, under the following guidelines:

To comment you must first create a profile and sign-in with a verified DISQUS account or social network ID. Sign up here.

Comments in violation of the rules will be denied, and repeat violators will be banned. Please help police the community by flagging offensive comments for our moderators to review. By posting a comment, you agree to our full terms and conditions. Click here to read terms and conditions.
comments powered by Disqus